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Highway Named WIOV’s Business of the Day

Updated: Apr 6, 2020

Highway was selected as WIOV’s “Business of the Day” on August 14, 2018, thanks to a pen.

HR, Marketing, & Communications Manager Jennifer Nauss is an avid listener of Big I-105, a Lancaster County-based country radio station, especially during Rich Creeger and Casey Allyn’s “Secret Five O’Clock Hour.”

Late winter 2018, after complaining that they could never find a pen in the studio, Rich and Casey launched the Business of the Day segment between 5 – 6 a.m. (otherwise known as the Secret Five O’Clock Hour).

To be considered for the Business of the Day, you only had to send a company pen to Rich and Casey. Jennifer seized the opportunity and sent a Highway pen, along with a note explaining that Highway has two locations in the I-105 listening area.